January 18, 2016
RMEF Launches #HuntingIsConservation
Social Media Campaign
MISSOULA, Mont.—The Rocky Mountain Elk Foundation (RMEF) is launching an in-depth, extensive social media campaign at the Shooting, Hunting, and Outdoor Trade Show (SHOT Show) that highlights how Hunting Is Conservation.
“Hunters play the primary role in contributing to North America’s wildlife, habitat and resource conservation,” said Steve Decker, RMEF vice president of Marketing. “We have more than 2.3 million people who currently follow or have visited our social media platforms. The goal of this campaign is to reach out well beyond those numbers to hunters and non-hunters alike in order to educate, inform and reinforce how hunters and hunting drive and fund conservation efforts across the United States.”
RMEF will use research provided by the Congressional Sportsmen’s Foundation, National Shooting Sports Foundation, Responsive Management, Southwick Associates and other sources including RMEF’s 25 Reasons Why Hunting Is Conservation.
The weekly offerings will include national statistics and trends that highlight how hunting funds federal and state wildlife agencies which manage our wildlife resources. A state-by-state breakdown will also show how hunting is a major economic driver from coast to coast.
Posts will take place every Monday (except holidays) on Facebook, Instagram and Twitter. The campaign will include infographics, videos, blog posts, photos, links from media outlets, current and historical content from Bugle magazine and other information.
“Hunters and the hunting industry should be proud of the leading role they play in supporting conservation. We encourage all sportsmen and women, our sister conservation organizations and members of the outdoor industry to share this content across their various social media channels. We believe the viral nature of this campaign can make a real and tangible difference in offering credible information about how Hunting Is Conservation,” added Decker.
Campaign charter sponsors include Cabela’s Outdoor Fund, Federal Premium Ammunition, Leupold, Realtree,Yeti Coolers, ALPS OutdoorZ and Under Armour. RMEF welcomes all others as well as sportsmen and women to join the effort by sharing the #HuntingIsConservation posts.
Find the Rocky Mountain Elk Foundation at SHOT Show booth #10125.